Profits in Progress

We've rolled out in VIP style
for Elite Limo
This month sister company Lowry Vickers Design helped create the marketing materials for Elite Limousines of Atlanta, LLC including brochures, fliers and advertisements for their first-class services. If you or someone you know is in need of new marketing materials, contact Lowry Vickers Design at 678-521-8820. Innovative Graphic Design with Outstanding Customer Service.

Snail Mail to Move Sales
Recently, Jeffrey Gitomer (America's best sales trainer) presented a "99.5 Real World Answers" sales seminar in Atlanta and Profits in Progress participated with a sponsor table - featuring the new Note-Working Success System to over 450 seminar participants. What a success it was!

Additionally, Jeffrey Gitomer wrote an article a while back (he refers to the stamp only being 33 cents), but nonetheless it boasts the incredible value that he preaches today about reaching your prospects via snail mail. Here is an excerpt:

How often are you in front of your customers or prospects? Answer: Not as often as you should be.

It takes 7-10 impressions to get a sale and begin to build a relationship. You can get there quicker if you use the mail. Not e-mail - regular old put-a-stamp-on-it mail mail. If you can't be there in person, send a letter.

An effective communication by mail can solidify a deal. Do it once a month and the number of new orders, volume of repeat business and percentage of customers remaining loyal will drastically increase.

Sometimes the writing is already done for you. Cut out or photocopy an article about something that pertains to your customers business, or something you know he's interested in. Put a post-it note on the article saying "Saw this, thought it might be of interest to you," and sign your first name. It will be remembered. The mail is warm and personal - especially when you hand write the message.

Here are 12.5 valuable mail-ways to get in front of your customers
and prospects:
1. Thank you note for an order.
2. Thank you note for a referral.
3. Thank you note for continued (and valued) business.
4. Short note about a positive meeting or phone call.
5. Article from a magazine or newspaper about his business.
6. Something about his competition.
7. A joke, cartoon, or something funny.
8. Announcement of a new product with a deal "just for them."
9. Special sale or offer.
10. A newsletter (from your company).
11. A hot lead.
12. Notice of a meeting or seminar that might be of benefit to him.
12.5 Use cool stamps.

Please follow this link for the rest of the story.

(Jeffrey Gitomer is the author of The Little Red Book of Selling and The Little Red Book of Sales Answers. President of Charlotte-based Buy Gitomer, he gives seminars, runs annual sales meetings, and conducts Internet training programs on sales and customer service at www.trainone.com. He can be reached at 704-333-1112 or email to salesman@gitomer.com. ©2006 All Rights Reserved - Don't even think about reproducing this document without written permission from Jeffrey H. Gitomer and Buy Gitomer. 704-333-1112 www.gitomer.com)