Profits in Progress
Newsletter: October, 2007
(return
to archives)
|
 |
|
|
 |
 |
|
Tips And Tidbits
Issue 45 - October 2007 |
Welcome!
Our mission is to "Connect people, communicate appreciation and change the world using handwritten notes." |
This month - Taking care of the details: |
| |
|
|
|
|
|
|
Have you Note-worked today?
Vanessa Lowry
678-521-8820
Profits In Progress
|
|
Cutting through the Marketing Clutter
Spend time with me on the iBusiness Channel (on-line video show at http://www.ibusinesschannel.com) show on Monday, Oct. 15th at 10am EST. I am the featured guest with the topic "Cut Through the Marketing Clutter." Watch and ask questions!
Here’s how to link in: go to www.ibusinesschannel.com, click on Channel Schedule, click on Vanessa’s Show, enter your name and email address and then watch. No password is needed. We need your questions… call 800-511-6844 or in the Atlanta area, call 678-969-2797. |
|
Who’s Talking? We could all use a little buzz.
“What is easy is what gets done the most. What’s done the most gets cluttered. What’s cluttered doesn’t grab attention.” This quote is from a great book titled Buzzmarketing: Get People to Talk about Your Stuff.
Author Mark Hughes recommends you quit thinking about the number of "impressions" you are making and start concentrating on the number of "connections.” “When you connect with a human being, that’s far more valuable than tallying up thousands of advertising impressions that go unnoticed.”
|
|
|
|
Food for thought (or How Fortune-ate Are You?)
|
|
|
I do it, you do it…we all do it – read fortune cookies, that is! In Buzzmarketing, Mark Hughes suggests exploring “clutter-free media” as a way of getting your message out more effectively. One story he tells is of his company creating custom fortune cookies based on the research that “almost everyone reads their fortune cookie.” In fact, research shows “that 96% of people read their fortune cookie and 67% tell someone else what it says.”
Now before we all go out and put our messages in cookies, think about this – over 99% of people read handwritten notes.
|
|
So consider how handwritten notes can fit into your media mix to garner attention, cut through the clutter and get remembered. The Note-Working Success System by Profits in Progress is designed to make it easy for you to write 3 notes a day in less than 10 minutes. Cut through the clutter and start Note-Working! |
|
Google ALERT!
Here is a great tool that I recently learned about and wanted to pass along. At Google Alerts, you can sign up for alerts of specific phrases, key words or topics. Once a day you will be notified by email about articles that have been posted with the words or topic you specified. I've created a Google Alert for the phrase "handwritten notes."
An article from a recent alert was posted on Entreprenuer.com by marketing columnist Kim Gordon. She wrote, “What better way to make your message stand out than to express it in a handwritten note? After all, with fast online and mobile communications the norm, a handwritten note emphasizes that you've taken the time and thought to communicate something in a special way.” Visit this link to read the entire article on how “Entrepreneurs nationwide swear by the effectiveness of personal, handwritten notes for making a strong, positive impression.”
|
|
Glisten of Gratitude
Here’s a “get focused” idea for November: get the most bang for your buck by sending your holiday mailing the week before Thanksgiving. Less clutter and more attention! The PIP Gratitude holiday card is perfect for a unique Thanksgiving mailing that will get noticed before the rush. Order cards by November 15th and save 30% on any of the PIP Holiday Cards. Shop today from our online store – quantities are limited!
|
|
|
Health Tip: A healthy breakfast…The best way to begin your day
It might be the last thing on your morning to-do list, or it might not be on your list at all. But a healthy breakfast refuels your body and jump-starts your day. Read more…
Quote of the Month:
"When it comes right down to it, advertising impressions don't count. Connections count."
 ~ Mark Hughes
Thank you for letting us into your mailbox. Help a friend or associate make stronger personal connections and increase sales, “REFER A FRIEND.”
|
|
| |
|
|
|
|
|
|
|
300
Colonial Center Parkway, Suite 100,
Roswell, GA 30076
678-521-8820
|
|
|
|
|
|
|
|
